PPC Course
Your Next PPC Course starting in :
Registration for the upcoming batch is open.
Register before 25 May,2024
What is PPC(Pay-Per-Click)
Click Your Way to Success: Harness the Power of PPC!
PPC stands for Pay-Per-Click, which is a digital advertising model where advertisers pay a fee each time their ad is clicked. It’s a method of buying visits to your website rather than earning them organically through methods like SEO (Search Engine Optimization). PPC ads can appear on various platforms such as search engines (like Google Ads) or social media platforms (like Facebook Ads). The cost of each click can vary based on factors like competition for keywords or ad placement, and the effectiveness of PPC campaigns is typically measured through metrics like Click-Through Rate (CTR) and Conversion Rate.
PPC Course Outlines:
- Introduction to PPC Advertising:: Understanding its role, platforms, and auction model.
- Keyword Research and Selection:Using tools for research and selecting relevant keywords.
- Campaign Setup: Creating campaigns, setting objectives, and understanding ad groups.
- Ad Copywriting: Crafting compelling ad copy and utilizing extensions.
- Bidding Strategies:Exploring bidding options and optimizing for ROI.
- Ad Quality and Landing Page Optimization:Enhancing ad quality and optimizing landing pages.
- Conversion Tracking and Measurement: Implementing tracking and analyzing key metrics.
- Remarketing and Audience Targeting: Utilizing remarketing and targeting specific demographics.
- Advanced PPC Tactics:Exploring dynamic ads, display advertising, and scaling campaigns.
- Case Studies and Practical Exercises: Analyzing real-world campaigns and applying techniques through hands-on exercises.
Benefits:
PPC (Pay-Per-Click) advertising offers numerous benefits for businesses:
- Immediate Results: Generates quick traffic and potential leads or sales.
- Targeted Advertising: Reaches a specific audience based on various factors.
- Budget Control: Allows control over spending with adjustable budgets.
- Measurable ROI: Provides real-time analytics for accurate ROI tracking.
- Flexibility: Customizable campaigns to meet specific goals.
- Brand Visibility: Increases brand recognition even without clicks.
- Scalability: Easily adjusts campaign size as business needs change.
- Complements SEO: Works alongside SEO efforts for enhanced visibility.
- Competitive Advantage: Levels the playing field against larger competitors.
- Experimentation and Optimization: Allows for testing and refinement of strategies for improved performance.
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Fee Structure
PKR 13,000/– Online (Zoom)
PKR 23,000/– Offline
Call/WhatsApp
Payment Method:
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Requirements:
- Basic knowledge of computers.
- Basic English reading and writing skills.
- Basic communication skills.
- 1 laptop or PC with general specifications.
We offer Extra Benefits:
- Training in the supervision of a SMM experts.
- Opportunity to get Offline Student an internship after training.
- 3 months of support.
- 1-hour practice after the class (only for offline students)
- 1-Month internship opportunity (only for offline students)
Our Trainer
Sumaira Aamir
Digital Marketing Trainer and Business Coach Freelancer
Sumaira Aamir stands out as an exceptional YouTube trainer, embodying a blend of expertise, effective communication, and an engaging presentation style. With a wealth of knowledge and hands-on experience in YouTube, Sumaira adeptly navigates complex concepts, ensuring clarity and understanding among her students. Her dynamic training sessions are characterized by interactive discussions, real-world examples, and multimedia presentations, catering to diverse learning styles and levels of expertise. Sumaira’s empathy and supportive guidance create a positive learning environment, while her emphasis on practical application equips participants with actionable insights to implement YouTube strategies effectively. Committed to continuous learning, she stays updated with the latest trends and best practices, delivering results-oriented training that empowers students to achieve their YouTube goals with enthusiasm and professionalism.
Sumaira Aamir,Digital Marketing Expert
CEO of Global Edge Xperts
